Beyonce Accused Of Stealing Design For Her Dereon Clothing Line
In her new promotional campaign for the Dereon 2010 Fall collection, R&B singer Beyonce is seen photographed in leggings which look extremely similar to leggings from Iceland’s E-label.
“This is naturally huge and I am still half in shock. I didn’t twig straight away that this was her own label: I just thought she was wearing our leggings. It is practically just copy/paste,” says Heba Hallgrimsdottir, one of the owners of E-label.
The designer of the black studded with metal spikes leggings, Asgrimur Mar Fridriksson, confirmed that Beyonce purchased the exact pair from their E-label brand at a branch of Topshop in London last November, stating it is a very “strange coincidence.”
As to a lawsuit, Heba said her company needs to do more due diligence before going forward.
“I have only just heard about this and no decision has yet been taken. We need to inspect her brand’s trousers closer because, according to law, it is not copied if a certain number of things have been changed from the original design,” Heba said.
She added that Beyonce’s E-label leggings were bought from the Edit section of Topshop, which sell designs from little-known labels.
Heba also states that E-label has not copyrighted its design, but believes that widespread media coverage of Beyonce’s purchase last November, both in Iceland and overseas, would be evidence enough to prove plagiarism – if E-label eventually decides that the new design was indeed copied from their own.
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there is alot of designers who have similar clothes who cares BEYONCE clothes are bad so stop hatin and let her shine her leggings look better N-E WAY!!!!! DO ANYBODY KNOW WHERE TO PURCHASE THOSE LEGGINGS AT? LOL.
give bey a break, some one is always trying to sue the woman , leave bey along theres many legging that looks just alike.
This is garbage. I've seen similar. Beyonce's version looks better as well.
She's a fraud unoriginal since everything she "creates" is someone else's. This is her 100th time being sued for stealing something. First songs and music, the designs in her videos now this. I won't be surprised if someone sued her over her scent, because it smelled the same as theirs. SMH.
Most fashion look a like...this is a no win complaint. Its like Levi creating a law suit because someone designed a pair of jeans. Mute point.