Diddy 'Snaps Up' Enyce Brand, Plans 'Upgrade'

Date: 10/22/08 | By Njai Joszor
Filed under: R&B News, Diddy

Diddy Bad Boy's leading man has made another power move.

Sean 'Diddy' Combs, the media mogul and face behind the hit shows "I Want To Work For Diddy' and 'Making The Band 4', has taken the fashion world by storm with his purchase of popular apparel group Enyce.

"Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen" says Diddy.

Enyce, founded in 1996, is a denim based sportswear brand offering knits, wovens, outerwear and graphic tees for men and boys, as well as the successful 'Big & Tall' and women's line.

Sean 'Diddy' Combs acquired Enyce from Liz Claiborne Inc. who purchased the brand in 2003.

"Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup."