Update: LL Cool J For Sears Debuts Next Month

LL Cool J’s highly anticipated collection of men’s, junior’s and children clothing will debut just in time for the release of the icon’s new album ‘Exit 13' on September 9th.

As previously reported on Singersroom, LL Cool J’s collection of affordable family clothing will be distributed through 450 Sears stores nationwide, led by a fall campaign which features the Hip Hop veteran’s family.

Shot by famed photographer Mark Seliger, the Fall 2008 advertising campaign spotlights LL Cool J, his wife, Simone Smith, and their four children (son Najee; daughters Talia, Samaria, and Nina) photographed with a group of models gathered around a DJ turntable -- a nod to Smith's 25-year influential music career. The models and Smith family wear embroidered denim, supple cotton hooded sweatshirts and fleur-de-lis bejeweled t-shirts from the Fall 2008 collection. A full body portrait of Todd Smith in an iconic pose will also appear in the LL Cool J section of Sears stores.

"The opportunity for synergy between Sears and LL Cool J has been phenomenal," said Craig Israel, SVP Sears Holdings Corporation, President Apparel. "It stems in large part from the authenticity of the campaign. Sears was a fixture in his life from the time he was a child. He is committed to bringing that same relevance to families today.

The campaign will appear in the October 2008 issues of Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe. The photography will also feature prominently in Sears' in-store signage, bringing the icon and the art directly to customers.

LL Cool J for Sears is a multi-category clothing line of men's, junior's and children's button-down shirts, t-shirts, denim and outerwear, and will launch in 450 nationwide Sears stores Sunday, September 7, 2008. Price points for the collection begin at $24 for t-shirts; $50 for denim and $60 for outerwear.

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