Raheem DeVaughn, Terrence J Team Up with Rockport For Summer Ad
Date: 06/20/08 | By Njai Joszor
Filed under: R&B News, Raheem DeVaughn
Grammy-nominated R&B singer Raheem DeVaughn and BET’s 106 & Park host Terrence J have teamed up with clothing and accessory retailer Rockport for “Are You Established?” – an advertising campaign slated to run through the summer.
Launching this month, the campaign will feature a series of portraits, visually depicting the unique style and personality of each talent. DJ Cassidy, Bee Nguyen and renowned photographer Johnny Nunez join Devaughn and Terrence J in the campaign which can be seen in upcoming issues of XXL, Antenna, Vapors, Giant, Slam and Complex.
"We partnered with authentic, highly-respected tastemakers connected by their stories of perseverance and success," said Shari Fabiani, Rockport Established 1971 category director. "Rockport will capture the essence of Established 1971 through their stories and distinct styles and showcase contemporary collections and innovative technologies that define the brand."
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Neat. Raheem Devaughn is so great. I just saw him with Chrissette Michelle. If you would like to catch all of the live action from his tour tune into http://www.kyte.tv/ch/32109-raheem-devaughn and watch The Dream is Real TV. Hope all is well! Xoxo LS