Gary 'JM' Gentles |
Posted on 01/29/08 | Filed Under: R&B News, Avant
After several hit albums and over ten hit singles, R&B singer Avant says he just wants to be appreciated. Avant who left Geffen records last year to sign with capitol (J. Holiday, Cherish, LaToya Luckett), says he is glad he signed with a label that could take him to the next left instead of just meeting a revenue satisfaction.
“I felt like I wasn’t being utilized in the right manner there,” Avant tells Singersroom of his previous deal with Geffen. “Once I got out the situation, I found out a lot of people wanted to deal with me. I had to make the right decision. Capitol was a better look for me. I had people that believed in me as an artist, plus they have the machine to take me to the next level.”
Avant went on to say, “It was like oh we can give him 800,000 and that should keep him. I was trying to go to the next level. But once you become a business then they know what they are going to get from you. It’s like okay, that’s good enough. “
Avant also tells Singersroom that it’s fine if people compare him to R. Kelly or any other artists out there because everyone sounds like somebody else in today’s music industry.
“I look at it like this. Music is not original,” says Avant. “Everybody sound like everybody. Is that killing people? It was cool when I had the comparison to R. Kelly, I guess I was the only one sounding like him but now everybody sounds like everybody. That’s just my opinion. Right now I’m the best at being me. I don’t care what nobody say, can’t nobody beat me at being Avant.”
Find out more about our steamy conversation with Avant by reading the full interview.
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I came in from a xmas program with my daughters and turned on the radio station 95.9 and Avant was on there talking about his new alumba. Now i was going though a painful breakup with the man of my life and they played (YOU!!!) FROM THE NEW CD. THAT MADE ME CALL HIM AND TELL HIM I DON't WANT TO LOSE YOU. Avant u r bad and please go out to get that cd EVERYBODY. Don't sleep on this artist he is very talented and i love him. Terry thank him for getting your lady back. I love you Mr. Moore. Keep that great music coming Avant love ya ALSO!!!
you stand out of a million.your music is great and I will not deny the fact that you are talented.
Luv Avant!!! Can't wait till he drops something cause u know it's gonna be hot!
Avant is right, to an extent. No one sounds like him. His voice is unique. But there are other artists that have a unique sound; Erykah Badu, Maxwell, Angie Stone, India Arie, Fantasia, Erik Benet, Beyonce, Mary J Blige, Toni Braxton...just to name a few.
Avant is an amazing artist, I think he sounds like Avant...I have all of my friends listening to "Director" That's a BAD CD!! Kudos for doing what you had to do. Hopefully you will get all of your props now.
his music is very unique. he is a great artist and his music has its affection on many who are in relationship or being in 1 with some1 dat dey really cutt 4 dig it
I love Avant his voice is so sensual and Sexy
I hope He gets the avowal He deservesi'll be his fan 4ever
dudes got some serious talent
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