Fashion Making a Change: Product RED and Privacy Wear
Written By Anna Dabrowska 11/11/2007
Who would have thought that style and a piece of clothing can actually help make a difference? Well, it can and it has. Top department stores and designers have been working overtime to help fund and support causes such as breast cancer, AIDS, child education, and numerous others, including various charities. Clothing retailer, Gap, has teamed up with U2’s Bono and Bobby Shriver to help raise awareness and money to help women and children in Africa suffering with HIV/AIDS. What Gap does is offer specialty Product Red clothing, accessories, and even shoes (Converse brand) at prices ranging from $15-$300. Half of the proceeds go to help the HIV/AIDS epidemic.
In helping advertise for the cause, Gap has featured a number of celebrities in its commercials such as Mary J. Blige, Terrence Howard, Anne Hathaway, Chris Rock, and Dakota Fanning to name a few. Along with Gap, Apple has introduced the Product Red iPod and various cell phone carriers have introduced a limited edition Product Red phone.
A fairly new brand, Privacy Wear, has launched a line to help “bring breast cancer awareness into the fashion marketplace.” With every purchase, the company provides the customer with a “Commitment to the Cure,” which helps provide free mammography screening for underprivileged women and to fund breast cancer education and trials. With prices ranging from $30 to $100 you won’t feel guilty about splurging to help make a difference.
Hey Mary man i think u are the best thing that has ever happend to the 90s on up and u just keep doing ur thing. Love ALways Jazzmen from VA.
broderick moore
11/16/2007 3:23:38 PM
good
lolo
12/11/2007 11:25:54 AM
hi
Brooke
1/11/2008 10:05:33 AM
Hey,
I think that you helping (RED) is a great thing to do. I'm writingon a report on it and I'm glad to see how many celebs are using their fame of good. Thank you and please keep doing what your doing.
~Brooke Johnson
Chloe'
2/13/2008 10:17:31 AM
ha you my idol mary j you keep doing yo thing but look out in bout 7 years Ha Ha Ha Ha