Mike Jones has become well known for his unique repetition of his own name throughout his songs. Many of his songs contain the phrases "Who is Mike Jones?" or "Mike Jones!". His major promotional gimmick is to sell and hand out shirts with his cell phone number on them (athletic department-style shirts reading "Property of Mike Jones"), as well as shouting out the number throughout his mixtapes and albums, encouraging fans to call him on his Motorola phone.
Jones is well known for recording in the "chopped & screwed" style popularized by DJ Screw, also of Houston. The slowed-down audio aesthetic supposedly mimics the effect of "sippin' sizzurp," that is, prescription cough syrup containing Codeine. Most followers of the chopped & screwed style claim that it has outgrown its drug-related roots. Jones' trademark technique is to take a line from one of his songs and use it as a chorus in another, or sometimes even in the same song, screwing & chopping and repeating it (for example, the chorus to "Back Then" is sampled from the track "Still Tippin"). Repeating a line multiple times (a line is repeated eight times in a row on the track "Back Then") in succession is said to violate an unspoken and widely accepted rap rule of repetition. Example: "Back then hoes didn't want me, now I'm hot hoes all on me". He backs up his style by explaining that the repetition emphasizes key points he wants to get across to listeners and has declared that he will continue to rap in this fashion. As a result, Jones has come under intense scrutiny or criticism from fellow rappers in his native Houston such as rappers Chamillionaire and Lil' Flip who have accused Mike Jones of copying their slang or criticized his aforementioned rapping style.
