After making his mark as the lead singer of R&B?s multi-platinum quartet, B2K, Omarion now offers a glimpse into who he is today as a young man, first, and also as an artist with a solo debut, entitled, simply, O.
Born and raised in California ? Inglewood, to be exact ? Omarion began his creative journey doing commercials prior to joining B2K at the age of 15. No sooner than they hit the scene with their self-titled debut, the group?s first single, ?Uh Huh,? landed at #1. Next came the hit single, ?Gots Ta Be,? and the release of their sophomore disc, pandemonium! which included the chart-topping banger, ?Bump, Bump, Bump (featuring P. Diddy)? and ?Girlfriend.? The group captured crossover appeal, an entire generation of loyal fans and even a coveted co-headlining slot on the now-infamous ?Scream? Tours. Along with earning nominations for MTV Video Music and American Music Awards, they were voted Best Group by VIBE and took home both a Billboard Music Award (for biggest-selling single) and BET Viewer?s Choice Award. "There is a greater responsibility with being a solo artist than when you?re part of a group,? he says of being on his own. ?You can?t switch it up or take a breath because all of the focus in on you. It?s a lot of work.?
Looking toward the future, Omarion envisions his multi-layered career in terms of chapters of a never-ending story that includes songwriting, producing, acting and an openness to explore anything else that his schedule permits. When asked what music means to him, he responds without hesitation, ?Music is everything ? it?s my world, my life. I know that I can?t visit each of my fans personally, but I hope that my music makes them feel like they?ve gotten to know me. I?ve put my heart into this album.?
