Well, at school he was dubbed "The Kid" by his teachers and peers, (shortened from the wonder kid), but lately hes been known by many names. Eric Sermon favors calling him "The Truth", Christopher Tricky Stewart Nicknamed him "Ni**arace" (The black Liberace), Dallas Austin has called him "The new babyface", and Ladies seem to simply call him ... all the time.

Born in London, This 23 yr old of Nigerian and Brazilian descent is a multi instrumentalist, producer, singer, songwriter and performer.

First and foremost a singer, Taio's smooth and sweet vocal tone has been compared to the greats, being mentioned in the same breath as Stevie Wonder, Boys 2 Men, Marvin Gaye, Michael Jackson and Prince, all of whom he has been inspired by and is beyond proud to be likened to.

As a Producer/writer In the U.K. Taio has worked with and written for numerous artists, producers and writers, including the likes of: Soul star - Omar, Acclaimed Producer/Artist - Nitin Sawhney, Vocal Legend - Lulu, UK Garage Innovator - Wookie and original Pop Idol Winner - Will Young, to name a few. The song Your Game, written by Taio for Will Young, not only went multi-platinum, but also won Best British Single at the Brit Awards.

As a performer Taio has graced the stage both internationally and locally, bringing his own brand of individual style, presence and authenticity with him. In closing, and to answer the question, who is Taio Cruz? He is a real artist, immersed in any and every aspect of music.

He is destined to invade your airwaves and he aint going nowhere so you should get to know him.