Cassie, Solange, and Selita Ebanks Partner with Carol's Daughter for Multiracial CampaignSun, Apr 17, 2011
Lisa Price, founder of the revolutionary hair and skin care line, designed the new campaign ad to reflect the recent demographic shift reported by the U.S. Census. The nationalities of each of the new Carol's Daughter spokeswomen – Cassie (African American, Mexican and Filipina), Selita (Native American, Irish and African-American), and Solange (African American and French Creole) - directly parallel Census figures showing at least 9 million people who identify themselves as bi- or multi-racial.
Ebanks says, “Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
Steve Stoute, lead investor and chairman of Carol's Daughter, says the brand is simply mirroring the new diverse America,“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves."
Jada Pinkett and Mary J. Blige are also longtime supporters and investors of the famed product.
“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless. There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box, they share the vision and embody the messaging in their attitude, appearance, projects and core values,” he added.